Business tourism (Business Travel, MICE — Meetings, Incentives, Conferences, Exhibitions) is becoming one of the key drivers of Uzbekistan’s economic development. In recent years, the country has been confidently shaping its image as an open and promising business destination in Central Asia, attracting foreign investors, international companies, and participants of industry-specific events.

Uzbekistan as a New Destination for Business Travel

Uzbekistan’s strategic geographic position at the crossroads of trade routes between Europe and Asia, steady economic growth, and active government support create a favorable environment for the development of business tourism. Visa liberalization, the expansion of air connectivity, and the digitalization of services have significantly simplified entry and business activities for foreign visitors.

The country’s key business centers—Tashkent, Samarkand, Bukhara, and the Fergana Valley—now offer modern infrastructure for negotiations, forums, exhibitions, and corporate events of international level.

Business Tourism in Practice: Infrastructure and Services

Modern business travelers have high expectations regarding service quality, logistics, and security. In response, Uzbekistan is actively developing:

business hotels of international chains and local premium brands;

modern congress centers and exhibition venues;

executive-class transportation services, including personal drivers and transfers;

professional event organizers (DMCs, PCOs, event agencies).

A personalized approach is of particular importance, including VIP guest support, strict confidentiality, precise time management, and a high level of business etiquette.

Investment and Corporate Potential

Business tourism in Uzbekistan is closely linked to investment activity. International business forums, industry exhibitions, and intergovernmental meetings serve as platforms for concluding contracts in the following sectors:

industry and mechanical engineering;

energy and green technologies;

agriculture and food processing;

logistics and transportation;

IT and digital solutions.

For foreign companies, business trips to Uzbekistan are often combined with exploring the country’s cultural and historical heritage, enhancing the attractiveness of the destination and contributing to long-term business relationships.

Prospects for the Development of Business Tourism

In the coming years, further growth of the MICE segment is expected due to:

expansion of international air connections;

construction of new business centers and high-class hotels;

improvement of service standards and professional staff training;

active promotion of Uzbekistan as a regional business hub.

Special attention is given to sustainable development, the implementation of digital solutions, and the creation of a comfortable business environment in line with international standards.

Conclusion

Business tourism in Uzbekistan is at a stage of active growth and transformation. The combination of investment attractiveness, modern infrastructure, and a rich cultural context makes the country a competitive destination for business travel. For companies and private clients, this means new opportunities, high service standards, and confidence in reliable business partnerships.